Oscars 2014: Suite Lowdown

It's all about the s.h.a.p.e.s Brow Bar.

Los Angeles played host to the Academy Awards this past weekend, and DAYSPA was lucky enough to snag an invitation to the TMG Beauty & Style Destination Pre-Oscar Luxury Suite, held in the swanky penthouse suites at the Beverly Hilton Hotel, Beverly Hills.

Representatives from more than a dozen companies including skin- and haircare brands were available to discuss their latest offerings.

First we stopped by the Surface Hair Care zone, where stylists were blowing out attendees’ ’dos to perfection. Here we caught up with Wayne Grund, founder of the Canadian company, and snagged a sample of the divine-smelling açai and blueberry body lotion from the body collection.

Nearby, we were treated to a much-needed brow grooming—using the gone-in-the-blink-of-an-eye threading technique—courtesy of the fast-fingered folks from s.h.a.p.e.s Brow Bar, which has locations in malls in seven states, including California.

OPI was on hand for manicures. We plumped for the gorgeous purple hue—Next Stop… the Bikini Zone, from the Brazil Collection—and though it didn’t quite prepare us for a trip to the beach, thanks to the rare torrential downpours drenching L.A. at the time, it did put us in the mood for a spot of (fake) tanning, so we headed over to chat with the lovely ladies from Ireland-based Cocoa Brown.

Next stop, lashes! Reps from Bay Area-based I Candy Eye Salon was extending a warm welcome to guests and giving them what every Angeleno craves—an Oscar-worthy flutter.

This being L.A., no one wanted to pass up the chance for a quick “lift,” and the facial zone, where Sevique was providing anti-aging custom facials, was particularly popular. The clinical-yet-natural skincare brand, which launched at the end of 2013, was founded by Susan Nickell in response to a devastating breast cancer and lymphoma diagnosis. In true L.A. fashion, Nickell shared with us her real age—we were incredulous—before dashing off to catch a plane!

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