Beauty Bus Foundation Honors Deborah Carver at 5th Annual Beauty Drive
The Beauty Bus Foundation (beautybus.org) held its 5th annual Beauty Drive on Sunday, April 27 at the California Science Center’s Wallis Annenberg Building in Los Angeles. This year the organization, which provides complimentary beauty services to terminally ill people and their caregivers, honored Lifetime Achievement Award recipient Deborah Carver, Publisher and CEO of Creative Age Publications, which produces DaySpa Magazine, in addition to six sister magazines and the hairstyle inspiration books, Inspire. Carver was presented the honor for her company’s ongoing support of the charitable organization, which in five years has provided 4,300 services to more than 3,000 people and donated 15,000-plus Bags of Beauty to those in need.
Said Carver, “Beauty, and the beauty industry, does make a difference in the quality of life for the terminally and chronically ill and their caregivers. I’ve witnessed how The Beauty Bus Foundation improves the welfare and psychological well-being of those in need, and I am honored to support such a worthwhile fundraising event.”
Wendy Levine, Co-Founder, spoke about the Beauty Bus’ humble beginnings. The charitable organization started after Levine’s younger sister Melissa received in-home beauty treatments as she was battling a terminal illness. “Melissa told me how it made her feel normal,” Levine said, and after Melissa passed away, Levine and her cousin Alicia Liotta started Beauty Bus. The first year, Levine says, only 11 clients received beauty services. Now, thousands of people are receiving services, including Joan DePriest, who is a caregiver for her husband of 55 years, Herb. “It’s like a party when the Beauty Bus arrives,” DePriest smiled. “And as the Beauty Bus departs, a beauty professional never fails to say, ‘Thank you for allowing me to help you today.’ This to me personifies the Beauty Bus.”