Articles

SPA MARKETING: How to Lure Men Using ALL of Your Spa Menu

Refine the man hunt via simple marketing techniques. The secret? Learn to speak his language, then spin and position your offerings accordingly.

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Sticky Situation: Nitpicky Clients

In this new weekly column, we present real-life day spa disaster scenarios, and reveal how pros dealt with each crisis.

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Spa Services: Idaho's Great Escape

Spa Ssakwa’q’n at the Coeur d’Alene Casino Resort offers up a super-soothing "star treatment" that carries mass appeal.

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SPA WELLNESS: The Spa at THE OUT NYC

A men's-only wellness wonderland

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Spa RECIPES: Mushroom Paella from Rancho La Puerta

Celebrating Spring with this vitamin-packed dish does a body good!

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SPA MARKETING: Mothers Day vs. Father's Day

When it comes to Mother’s Day and Father’s Day promotions, there is no favorite parent. Learn to execute seamless marketing plans that will perform double-duty for both holidays.

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Friday's Sticky Situation: Treatment Table Sprinkle

In this new weekly column, we present real-life day spa disaster scenarios, and reveal how pros dealt with each crisis. (Warning: These situations can be awfully sticky—and uncensored!)

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SPA MANAGEMENT: Your 2012 Tax Strategy

The day of reckoning is nigh. Here’s what you need to know before filing your 2012 taxes—and channeling those refund dollars, too.

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Friday's Sticky Situation: Clock-Challenged Clients

In this new weekly column, we present real-life day spa disaster scenarios, and reveal how pros deal with common issues.

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SPA MANAGEMENT: How to Keep a Man

Once you’ve lured your male clients into the spa, use these tried-and-true techniques to keep them there.

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