Articles

Spa RECIPES: Mushroom Paella from Rancho La Puerta

Celebrating Spring with this vitamin-packed dish does a body good!

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SPA MARKETING: Mothers Day vs. Father's Day

When it comes to Mother’s Day and Father’s Day promotions, there is no favorite parent. Learn to execute seamless marketing plans that will perform double-duty for both holidays.

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Friday's Sticky Situation: Treatment Table Sprinkle

In this new weekly column, we present real-life day spa disaster scenarios, and reveal how pros dealt with each crisis. (Warning: These situations can be awfully sticky—and uncensored!)

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SPA MANAGEMENT: Your 2012 Tax Strategy

The day of reckoning is nigh. Here’s what you need to know before filing your 2012 taxes—and channeling those refund dollars, too.

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Friday's Sticky Situation: Clock-Challenged Clients

In this new weekly column, we present real-life day spa disaster scenarios, and reveal how pros deal with common issues.

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SPA MANAGEMENT: How to Keep a Man

Once you’ve lured your male clients into the spa, use these tried-and-true techniques to keep them there.

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SPA TREATMENTS: Catering to Male Athletes

Spa owners who exercise the will to attract and retain male athletes are bound to develop an exceedingly loyal clientele.

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Friday's Sticky Situation: Spa-Style Exorcism

In this new weekly column, we present real-life day spa disaster scenarios, and reveal how pros dealt with each crisis. (Warning: These situations can be awfully sticky—and uncensored!)

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Spa Management: Instagram 101

Snap your way to new clients, added revenue and other insta-benefits.

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Spa Business: Employees vs. Independent Contractors

Correctly classifying workers can save your spa money—and a headache—during tax season.

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