Trend Watch: Bronze Stars

Luxurious sunless tanning treatments offer clients a year-round faux glow.

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Bella Sante Day Spa & Med Spa (bellasante.com), with three locations in eastern Massachusetts, gives clients a look that's more Bahamas than Boston with its Body Bronzing Treatment (50 min./$90) which promises a fresh summer makeover for dry winter skin. Sara D. Lahey, vice president of operations, reports a spike in sunless tanning from June through August, and again in the run-up to New Year's Eve, with a trend toward a more natural, "sun-kissed" rather than "sun-baked" look. The treatment kicks off with a full-body shower and an application of tanning cream. Lahey cautions against over-using the product: "It's better to apply a moderate amount of tanner, just enough to smooth over skin, to avoid overlapping and streaking." To maintain results, the spa recommends a follow-up treatment within three days.

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