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Green Tip of the Month

Mix & Mingle

It can be isolating just to associate with other green spa owners and enthusiasts. But there's a whole eco-friendly world out there, and even if much of it doesn't share the same infrastructure and focus that your business does, there's a lot to learn. Look in your area for seminars on environmentally sound practices and materials; you never know who you might meet and what unique expertise they can provide.

Plus, check out sustainable trade shows. Many of them are starting to showcase the personal care and beauty perspective. One such example is All Things Organic, which takes place in Chicago June 16-18. While it's staged by the Organic Trade Association (www.ota.com), the Day Spa Association (DSA, www.dayspaassociation.com) will also have a presence there. On Wednesday, June 17, Eric Light of the Strawberry Hill Group and a DSA advisory board member will host a session for spa owners looking to capture the eco-friendly market. DSA will also have a booth in the health and wellness section on the show floor—which will likely contain a number of interesting vendors for those who want to greeen their facilities.

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Michael L. Antoline, J.D.

Attorney Mike Antoline has been a part of the DAYSPA family for nearly 10 years, serving as monthly Legal Pad columnist and editorial source on legal matters. In that time he has become well-versed in matters pertaining to the day spa industry and has been very well-received at industry trade shows, where he speaks on topics such as employment guidelines and intellectual property. Mike is respected and sometimes questioned for his unflinching determination to report on timely and controversial issues in the industry. He runs his legal practice out of Champaign, IL, specializing in patents, copyrights and trademarks, but his spare time is dedicated to his family, and newly established, self-created line of art jewelry.

 

Tamara Friedman

Russian-born Tamara Friedman arrived in Detroit, MI, in 1975 with her husband and twin daughters, a nontransferable nursing degree, Russian training in esthetics and cosmetology, and $200. In the years that followed she became a day spa pioneer, gradually building her award-winning Farmington Hills, MI-based Tamara Spa (tamaraspa.com) into a 10,000-square-foot, full-service health and beauty spa. Tamara remains a force in the industry today, visiting spas across the United States and Europe to bring the best available treatments back to her clientele, and receiving numerous accolades from beauty and fashion magazines, trade publications and local business organizations.

 

Erika Mangrum

An advanced education in business and executive training led Erika Mangrum to a successful 12-year career as a corporate marketing executive. In 1999, she channeled her knowledge and skills into the spa industry, opening Iatria Spa and Health Center (iatria.com) in Raleigh, NC. Her spa business now has four locations in the area and has received numerous honors for excellence in quality and profitability. In 2004 Erika was named Woman Business Owner of the Year by the National Association of Women Business Owners. Her input has appeared in trade publications as well as in national business publications such as The Wall Street Journal, USA Today and Fortune Magazine. She co-authored the spa and hospitality program at University of California Irvine, where she also teaches. Erika’s rare spare time is spent scuba diving, traveling and visiting Disney theme parks with her family.

 

Larry Oskin

Referred to as a “guerilla marketeer,” Larry Oskin is the founder and president of the 15-year-old Marketing Solutions (mktgsols.com), a leading Virginia-based full-service marketing, advertising and PR agency specializing in the professional beauty business. Offering a total of 30 years of professional marketing and management experience, Larry’s insights have been published in hundreds of consumer and trade publications across the globe, and he has served as an educational and motivational speaker at numerous conventions. His Marketing Solutions team works with every level of the professional beauty business, customizing marketing programs to suit each client.

 

Nancy Trent

Nancy Trent is the founder and president of Trent & Company (trentandcompany.com), a leading New York City-based public relations and marketing agency specializing in spas as well as spa products, services and equipment. Nancy is a recognized expert in corporate and marketing public relations, managing a wide variety of highly successful public relations campaigns. Her obsession with helping people help themselves leads her to pioneer many of today’s trends. A former columnist at New York magazine, Nancy is the author of seven books on health and beauty.

 

Angela Cortright

Founder of Spa Gregorie’s (spagregories.com) in Newport Beach, CA, Angela Cortright has become a sought-after expert on how to lead, operate and market a day spa to the highest industry standards in revenues, profits, client and staff retention, and retail sales. An instrumental player in the early years of the personal computer industry, Angela held key management roles in the critical years of that then-emerging market. In recent years her spa has been featured on E! Entertainment, Showtime and CNN, as well as many trade and consumer publications. Angela holds a bachelor’s degree in Business and Psychology from the University of Southern California, and is currently on the board and academic staff of the University of California Irvine Spa Certificate program.

 

Hannelore R. Leavy

Born and raised in Vienna, Austria, Hannelore Leavy has always embraced spas as a way of life. She served as North American marketing director for the Austrian National Tourist Office, promoting health vacations to Europeans spas. In 1991, Hannelore founded The Day Spa Association (dayspaassociation.com) to educate consumers as to the benefits and availability of spa treatments, and encourage professionals to preserve and elevate the standard of spa services. She leads workshops, contributes to a wide variety of spa publications, co-authored The Spa Encyclopedia, published The Day Spa Business Bible and has represented the industry with appearances on national news broadcasts. In 2002 she founded The International Medical Spa Association (medicalspaassociation.org), for which she serves as executive director.

 

Janet McCormick

As a licensed and experienced esthetician and manicurist, sought-after trainer, former salon owner and spa director, and spa industry writer, Janet McCormick is a unique asset to the spa industry. Holding a Masters of Science in Allied Health Management and the highly respected CIDESCO diploma, Janet has become a relied-upon source in the spa publishing world. In her 18 years of writing she has contributed more than 350 articles, several textbook chapters and two books of her own to the industry she loves. Janet is currently the owner of Spa Techniques (spatechniques.com), a Florida-based spa consulting and training firm.

 

Frank Shipman

The owner and founder of TC Salon Spas (tcsalonspa), with two locations in Pennsylvania, Frank Shipman has been in the business of beauty and wellness for more than two decades and is still an actively practicing, licensed cosmetologist. As a beauty educator, writer and speaker, Frank has been recognized with numerous awards and honors for his efforts and achievements in sharing his unique perspective on the spa industry. He holds a graduate degree in art from Boston University and has had his own artwork exhibited nationally and internationally. Today, Frank no longer creates “precious objects” but creates “experiences.” He’s happy to be in a profession in which “what I do makes people feel good.”

 

Alexis Ufland

A respected authority in the spa industry, Alexis Ufland is the owner of Lexi Design (lexidesign.com), a spa consultancy firm that has developed premier spas and fitness centers across Europe, Asia, South America and the United States. She has written numerous articles on spa and fitness development, has been quoted in the top industry trade magazines and has lectured at national and international trade events. Alexis currently resides and works in New York City and is developing luxury day, hotel and medical spas throughout the United States, South America and Europe.



 

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