DAYSPA—Your number one business-to-business publication, website and e-newsletters for the spa/salon market.

Fast Facts about marketing to the spa/salon market.

DAYSPA is the key.
• Day spas drive the transformation of skin care into a mainstream American industry, comprising 80% of the facilities in the spa/salon market.¹
• Launched in 1996, DAYSPA magazine is the first publication to focus on this market’s unique information needs. Today DAYSPA continues to give these complex facilities the competitive edge.

More than 30,000 professionals in the spa/salon market² count on DAYSPA to help:

• Manage and keep qualified staff
• Build and keep a clientele
• Find the best new product lines and equipment
• Identify the latest trends in services
• Streamline their menus

DAYSPA is read by spa/salon professionals with purchasing authority.³

• In 82% of day spas or spa/salons, the owner or spa director makes nearly all purchasing decisions.⁴
• 86% of DAYSPA’s recipients are owners or managers/directors⁵—a critical mass of purchasing power.
• 45% of the spa/salon owners and directors surveyed plan to make a major equipment purchase in the next 12 months.⁶
• 29% plan to add or change a major product line.⁷

A solid advertising presence in DAYSPA is your most important strategy for success in this highly competitive market.

To advertise in DAYSPA magazine, e-minutes newsletter or the website, contact:

Diane Walker, Associate Publisher/Advertising Director
800/442-5667 or 818/782-7328 ext. 505
dwalker@creativeage.com

For additional information, click a link below

Editorial Calendar
Print Rate Card
E-Media Rate Card
Print Production Specs
e-Newsletter Production Specs
Classifieds

To get the media kit, please complete the form below.

*Today's Date (i.e. 8/15/08) *First Name *Last Name *Company *Address/Suite# *City *State/Province *Zip Code *Country *Telephone *E-mail   Verification Code:   *Enter Code: (code must be entered exactly as it appears above)
*required Please review this entire form to confirm that we have the correct information.
1 ISPA 2006 Spa Industry Update. 2 BPA Worldwide Circulation Statement June 2007. 3 DAYSPA 2005 Industry Survey. 4 DAYSPA 2005 Industry Survey. 5 BPA Worldwide Circulation Statement June 2007. 6 DAYSPA 2005 Industry Survey. 7 DAYSPA 2005 Industry Survey.		A Circulation Audit Verifies that Your Ad Dollars Are Well Spent.
If you experience problems with this form, please contact Diane Walker by either calling 800/442-5667, or 818/782-7328 ext. 505 or sending an e-mail to dwalker@creativeage.com.