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Follow us on:  
Mix & Mingle It can be isolating just to associate with other green spa owners and enthusiasts. But there's a whole eco-friendly world out there, and even if much of it doesn't share the same infrastructure and focus that your business does, there's a lot to learn. Look in your area for seminars on environmentally sound practices and materials; you never know who you might meet and what unique expertise they can provide. Plus, check out sustainable trade shows. Many of them are starting to showcase the personal care and beauty perspective. One such example is All Things Organic, which takes place in Chicago June 16-18. While it's staged by the Organic Trade Association (www.ota.com), the Day Spa Association (DSA, www.dayspaassociation.com) will also have a presence there. On Wednesday, June 17, Eric Light of the Strawberry Hill Group and a DSA advisory board member will host a session for spa owners looking to capture the eco-friendly market. DSA will also have a booth in the health and wellness section on the show floor—which will likely contain a number of interesting vendors for those who want to greeen their facilities. [ close ] |
DAYSPA—Your number one business-to-business publication, website and e-newsletters for the spa/salon market.
Fast Facts about marketing to the spa/salon market.
DAYSPA is the key.
• Day spas drive the transformation of skin care into a mainstream American industry, comprising 80% of the facilities in the spa/salon market.1
• Launched in 1996, DAYSPA magazine is the first publication to focus on this market’s unique information needs. Today DAYSPA continues to give these complex facilities the competitive edge.
More than 30,000 professionals in the spa/salon market2 count on DAYSPA to help:
• Manage and keep qualified staff
• Build and keep a clientele
• Find the best new product lines and equipment
• Identify the latest trends in services
• Streamline their menus
DAYSPA is read by spa/salon professionals with purchasing authority.3
• In 82% of day spas or spa/salons, the owner or spa director makes nearly all purchasing decisions.4
• 86% of DAYSPA’s recipients are owners or managers/directors5—a critical mass of purchasing power.
• 45% of the spa/salon owners and directors surveyed plan to make a major equipment purchase in the next 12 months.6
• 29% plan to add or change a major product line.7
A solid advertising presence in DAYSPA is your most important strategy for success in this highly competitive market.
To advertise in DAYSPA magazine, e-minutes newsletter or the website, contact:
Diane Walker, Associate Publisher/Advertising Director
800.442.5667 or 818.782.7328 ext. 505
dwalker@creativeage.com
For additional information, click a link below
Bonus Show Distribution
E-Media Rate Card
Print Production Specs
e-Newsletter Production Specs
Classifieds
To get the media kit, please complete the form below.
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