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Subscribe to DAYSPA Today, Only $22 a Year!   
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Save the Landfills In this month's Green Scene ("A Higher Purpose"), we talk about a multitude of ways in which you can recycle and reuse all of those product containers you go through any given day. One suggestion came from SpaRitual, which for a time was packaging its new Handprint Hydrating Hand Salve in salvaged yarn containers—which are just cylinders of colorful, thick card stock with plastic caps on both ends. Accompanying new tubes of Handprint were instructions on how to transform the yarn container and give it yet another life—as a bud vase. All you had to do was take the product out of the yarn container and remove the plastic from both ends. Then, fill a plastic water bottle—yet another item that's easily recycled—with water and insert it into the tube. Add fresh flowers, and voilá! What products do you use—both in the spa and at home—that could find a second life in ways similar to this? Send us your ideas at arost@creativeage.com! [ close ] |
DAYSPA—Your number one business-to-business publication, website and e-newsletters for the spa/salon market.
Fast Facts about marketing to the spa/salon market.
DAYSPA is the key.
• Day spas drive the transformation of skin care into a mainstream American industry, comprising 80% of the facilities in the spa/salon market.1
• Launched in 1996, DAYSPA magazine is the first publication to focus on this market’s unique information needs. Today DAYSPA continues to give these complex facilities the competitive edge.
More than 30,000 professionals in the spa/salon market2 count on DAYSPA to help:
• Manage and keep qualified staff
• Build and keep a clientele
• Find the best new product lines and equipment
• Identify the latest trends in services
• Streamline their menus
DAYSPA is read by spa/salon professionals with purchasing authority.3
• In 82% of day spas or spa/salons, the owner or spa director makes nearly all purchasing decisions.4
• 86% of DAYSPA’s recipients are owners or managers/directors5—a critical mass of purchasing power.
• 45% of the spa/salon owners and directors surveyed plan to make a major equipment purchase in the next 12 months.6
• 29% plan to add or change a major product line.7
A solid advertising presence in DAYSPA is your most important strategy for success in this highly competitive market.
To advertise in DAYSPA magazine, e-minutes newsletter or the website, contact:
Diane Jones, Associate Publisher/Advertising Director
800.442.5667 or 818.782.7328 ext. 505
djones@creativeage.com
For additional information, click a link below
Editorial Calendar
E-Media Rate Card (including e-Newsletter)
Print Production Specs
Classifieds
To get the media kit, please complete the form below.
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