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Turn It In

We gathered so much great information while researching our February Green Scene on product recycling ("A Higher Purpose") that it was difficult to whittle it all down. So here's one more: Start a recycle/refill program.

Scott Kerschbaumer, co-owner of ESSpa Kozmetika Organic Skin Care in Pittsburgh, did it at his facility. ESSpa clients who bring empty product containers to the spa receive a 20% discount on the refill, which employees accomplish after spraying the bottle with colloidal silver solution to disinfect it.

Kerschbaumer says that the move helps save money because he can keep more bulk product in stock than retail. It also encourages guests to become more loyal. "It provides a way for our clients to participate in our environmentally responsible mission while allowing us to reduce our overall waste," he says.

Another side benefit? The program helps frequent travelers, who make use of ESSpa’s extensive collection of previously used containers that meet TSA carryon requirements.

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Fast Facts about marketing to the spa/salon market.

DAYSPA is the key.
• Day spas drive the transformation of skin care into a mainstream American industry, comprising 80% of the facilities in the spa/salon market.¹
Dayspa Cover October 2006

• Launched in 1996, DAYSPA magazine is the first publication to focus on this market’s unique information needs. Today DAYSPA continues to give these complex facilities the competitive edge.

DAYSPA is read by spa/salon professionals with purchasing authority.³

• In 82% of day spas or spa/salons, the owner or spa director makes nearly all purchasing decisions.⁴
• 86% of DAYSPA’s recipients are owners or managers/directors⁵—a critical mass of purchasing power.
• 45% of the spa/salon owners and directors surveyed plan to make a major equipment purchase in the next 12 months.⁶
• 29% plan to add or change a major product line.⁷

A solid advertising presence in DAYSPA is your most important strategy for success in this highly competitive market.

To get the media kit, please complete the form below.

DAYSPA—Your number one business-to-business publication, website and e-newsletters for the spa/salon market.

Fast Facts about marketing to the spa/salon market.

More than 30,000 professionals in the spa/salon market² count on DAYSPA to help:

DAYSPA is read by spa/salon professionals with purchasing authority.³

To advertise in DAYSPA magazine, e-minutes newsletter or the website, contact:

To get the media kit, please complete the form below.

Sponsored Links

DAYSPA—Your number one business-to-business publication, website and e-newsletters for the spa/salon market.

Fast Facts about marketing to the spa/salon market.

More than 30,000 professionals in the spa/salon market2 count on DAYSPA to help:

DAYSPA is read by spa/salon professionals with purchasing authority.3

To advertise in DAYSPA magazine, e-minutes newsletter or the website, contact:

To get the media kit, please complete the form below.

Sponsored Links

More than 30,000 professionals in the spa/salon market² count on DAYSPA to help:

DAYSPA is read by spa/salon professionals with purchasing authority.³