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Green Tip of the Month

Sustainable Sincerity

Our upcoming Green Scene ("Mayan Marvel," September 2010) contains helpful tips on how to detect greenwashing when perusing "organic" product labels. That's when companies try to unjustifiably tout a product's environmental virtues.

As John Vater, co-ower of Spa Adriana in Huntington, New York, warns, "The big print giveth and the small print taketh away."

Here's some information about avoiding this pitfall:

  • Read labels with a discriminating eye.
    John and his wife, co-owner Adriana Vater, caution spa professionals against taking a product label at face value. "If the packaging claims it doesn't contain something, you should ask yourself what's there to do that ingredient's job," Adriana says. "Every component of a product has a purpose, and sometimes a so-called 'green' ingredient is just as offensive as the original."
  • Educate yourself.
    The Vaters say it's important to develop an understanding of how product ingredients work. "With today's Internet access, you can quickly look up the chemical composition of any item," John says.

It's not always easy going green. How do you ensure that your spa's environmental initiatives result in real, positive change? Send your ideas to Katie O'Reilly, associate editor, at koreilly@creativeage.com.

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Seasonal Promo: Winter-Weather Feet Treats

 

Winter-Weather Feet Treats

When it's cold outside, promotional pedicures warm clients and get them off to a smooth start for the holiday season.

The rush for beach-ready pedicures may be over, but your spa doesn't have to suffer the winter blues. Chilly temperatures take a toll on feet, so now is a good time to capitalize on winterizing services.

When the weather outside is frightful, treat clients to products and protocols that restore ravaged skin. Whether intensely moisturizing, Eastern-inspired or seasonally scented, the following promotions put the spring in clients' steps.


Down to Earth

During the frenetic holiday season, you can help clients stay grounded while simultaneously lifting their spirits with CND's (www.cnd.com) Raw Earth Spa Pedicure. The line is made with volcanic clay, earth-derived nutrients and essential oils. It stirs the senses with heady blends of grapefruit, lavender, peppermint, orange flower, ginger, patchouli and clove bud.

Start the pedicure with Raw Earth Clean, a fizzing bath that cleanses and deodorizes with antiseptic oils. After the soak, massage Raw Earth Buff onto the feet and calves. This raw-sugar scrub "warms the skin, and alpha hydroxy acids provide triple-action exfoliation," says Roxanne Valinoti, education ambassador for CND.

Next is the clay Masque, which delivers vitamins A, E and B5, minerals and moisturizing agents into the skin. The finishing touch is the Raw Earth Massage. This hydrating lotion has a satiny slip, and contains a ceramide complex and smithsonite stone extracts that protect against environmental stress.

Promo suggestion: The Raw Earth collection comes in a mini-tote. Suggest it as a stocking stuffer, "Secret Santa" present or special gift for travelers, party hosts and co-workers.


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