Seasonal Promo: A Package for Teens

Getting a teen to commit to anything beyond typing a text message is no small feat. To make the process of establishing good skincare practices easier, teens need to follow regular facial treatments and a disciplined at-home regimen—especially if they have oily or acne-prone skin.

      How do spas go about retaining and keeping clients with such a short attention span? “Results,” says Candis M. Siman, owner of Sylvie’s Skin and Body Care (syliviesskinandbodycare.com) in Encino, California.

      This September, Sylvie’s is promoting its signature Teen Time Facial (60 min./$85). Clients can purchase a package of six treatments for $450, a promotion available year-round. They also receive a treatment once a month, which includes an exfoliation, extractions and mask application. Clients learn that consistency produces results, such as the clearer complexion many teens long for. “When it comes to teens and acne, they need to realize they can’t sporadically treat it,” Siman says. “We educate them on why they’re breaking out; why their skin is overactive, dry or dehydrated.”

      The key to introducing teens to skincare products is doing it in increments. This way they don’t feel overwhelmed, Siman says. After the first treatment, the esthetician will discuss a proper morning and evening cleansing routine. At that time, the esthetician introduces two basic products, such as a cleaner and moisturizer. During the next treatment, the esthetician will introduce another product, depending on the client’s specific needs. “By now they see the difference in skin texture and they’re feeling more moisture,” Siman says. “Then we can add products and put them on a regimen.”

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