FREE Subscription to DAYSPA eNewsletter
Homepage Dayspa News Products Services Business Calendar Blogs WIN IT! Giveaway
Subscribe to DAYSPA
Today, Only $22 a Year!
click here »
Free eBook - Click here!
FIRST Reader Service Program
DAYSPA's Maggie Award

     
 

Follow us on:

Twitter
Facebook
Green Tip of the Month

Turn It In

We gathered so much great information while researching our February Green Scene on product recycling ("A Higher Purpose") that it was difficult to whittle it all down. So here's one more: Start a recycle/refill program.

Scott Kerschbaumer, co-owner of ESSpa Kozmetika Organic Skin Care in Pittsburgh, did it at his facility. ESSpa clients who bring empty product containers to the spa receive a 20% discount on the refill, which employees accomplish after spraying the bottle with colloidal silver solution to disinfect it.

Kerschbaumer says that the move helps save money because he can keep more bulk product in stock than retail. It also encourages guests to become more loyal. "It provides a way for our clients to participate in our environmentally responsible mission while allowing us to reduce our overall waste," he says.

Another side benefit? The program helps frequent travelers, who make use of ESSpa’s extensive collection of previously used containers that meet TSA carryon requirements.

[ close ]

 

Business

Marketing: Set Your Sites!

 

These days, if your business doesn’t have a website, it’s dead in the water. Not only will prospective clients be less apt to find you, they’ll assume that you’re not savvy or successful enough to be on the Internet. Furthermore, even if you do have a site, it won’t help much if it’s unappealing and/or difficult to use.

 

In the March issue of DAYSPA, writer Tracy Morin offers ups several examples of spa websites that deliver on both looks and usability: Citrus Salon & Day Spa, Blue Bell, PA, citrussalonspa.com; SenSpa, San Francisco, senspa.com; Silken Tent, Glenview, IL, thesilkentent.com; and Spa Xanadu, Arcadia, CA, spaxanadu.com. We felt that there were others worth listing so, after you check out the websites listed above, take a look at these for even more inspiration:

 

Rejuvenation Spa, Madison, WI, rejuvenationspa.net

New visitors to the site (and the spa) receive a welcome with a special page for new guests that allows them to fill out an online new client form (saving time during that crucial first appointment), buy gift cards and see about specials.

 

Spa Velia, San Diego, spavelia.com

The simple format of this site, featuring only a few navigation categories, each equipped with its own easy-to-use drop-down menu, doesn’t overwhelm visitors with choices. Should they want more, the spa’s brochure can be downloaded.

 

The Woodhouse Day Spa, multiple U.S. locations, woodhousespas.com

With its unique mission to capture both clients and potential franchisees, this site offers a nice balance between its “experience room” (music with visuals to communicate the spa’s environment) and option to buy a gift card included after every treatment listing and its section outlining the company’s philosophy and methods of support for franchisees, along with an application.


 

FX Studios, Baltimore, fxstudios.com

The marketing message is clear on this site from a spa/salon that caters mainly to men, but welcomes women. Against a black backdrop, the home page offers a wide shot of this modern facility and mix of clients. A virtual tour familiarizes skittish males with the salon/spa, reducing nervousness, while a schedule of movies and times (seven films per day are screened onsite) is hard to resist.

 

Allegria Spa, Beaver Creek, OR, allegriaspa.com

This spa’s emphasis on its pool and rainshower flows through on the home page with its blue motif and fluidly moving graphics. Even more welcoming is the spa video, narrated by its general manager.

 

Zen Spa, Calabasas, CA, zenspa.biz

One comprehensive side navigation makes this site easy to use and helps highlight the spa’s special rewards, discounts and wellness programs. If the user wants to see images, they can simply go to the photos section.

 

Back to the Main Business page

 

Previous article, Many Happy Returns

 



 

Sponsored Links


Beauty Trends/Hot Products

 

Join the Best Salons

 

ONE Weight Loss Pill - lose weight now

 

Spa Business Newsletter

 

 

 

     
 

Home | News | Products | Services | Business | Calendar | Blog | Win It Giveaway
Article of the Month | Wellness | Photo Galleries | State Boards | Associations | e-Newsletter Archives | Subscribe | Resource Center
Coming Next Month | Feedback | DAYSPA Honor Roll | DAYSPA Investigates | Advertise | About us | Contact us | Privacy

 

Visit our sister sites:
Nailpro | Beauty Launchpad | INSPIRE | Beauty Store Business | MedEsthetics

DAYSPA, A Creative Age Publication | 7628 Densmore Ave., Van Nuys, CA 91406 | Tel 818.782.7328 or 800.442.5667

©2010 Creative Age Communications, Inc. All rights reserved. The materials on this site may not be reproduced, distributed,
transmitted, cached, or otherwise used, except with prior written permission of Creative Age. Contact us at webmaster@creativeage.com.