Marketing: Set Your Sites!

These days, if your business doesn’t have a website, it’s dead in the water. Not only will prospective clients be less apt to find you, they’ll assume that you’re not savvy or successful enough to be on the Internet. Furthermore, even if you do have a site, it won’t help much if it’s unappealing and/or difficult to use.

In the March issue of DAYSPA, writer Tracy Morin offers ups several examples of spa websites that deliver on both looks and usability: Citrus Salon & Day Spa, Blue Bell, PA, citrussalonspa.com; SenSpa, San Francisco, senspa.com; Silken Tent, Glenview, IL, thesilkentent.com; and Spa Xanadu, Arcadia, CA, spaxanadu.com. We felt that there were others worth listing so, after you check out the websites listed above, take a look at these for even more inspiration:

Rejuvenation Spa, Madison, WI, rejuvenationspa.net

New visitors to the site (and the spa) receive a welcome with a special page for new guests that allows them to fill out an online new client form (saving time during that crucial first appointment), buy gift cards and see about specials.

Spa Velia, San Diego, spavelia.com

The simple format of this site, featuring only a few navigation categories, each equipped with its own easy-to-use drop-down menu, doesn’t overwhelm visitors with choices. Should they want more, the spa’s brochure can be downloaded.

The Woodhouse Day Spa, multiple U.S. locations, woodhousespas.com

With its unique mission to capture both clients and potential franchisees, this site offers a nice balance between its “experience room” (music with visuals to communicate the spa’s environment) and option to buy a gift card included after every treatment listing and its section outlining the company’s philosophy and methods of support for franchisees, along with an application.

FX Studios, Baltimore, fxstudios.com

The marketing message is clear on this site from a spa/salon that caters mainly to men, but welcomes women. Against a black backdrop, the home page offers a wide shot of this modern facility and mix of clients. A virtual tour familiarizes skittish males with the salon/spa, reducing nervousness, while a schedule of movies and times (seven films per day are screened onsite) is hard to resist.

Allegria Spa, Beaver Creek, OR, allegriaspa.com

This spa’s emphasis on its pool and rainshower flows through on the home page with its blue motif and fluidly moving graphics. Even more welcoming is the spa video, narrated by its general manager.

Zen Spa, Calabasas, CA, zenspa.biz

One comprehensive side navigation makes this site easy to use and helps highlight the spa’s special rewards, discounts and wellness programs. If the user wants to see images, they can simply go to the photos section.

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